This is the big one, naming rights for the whole park! This sponsorship opportunity awaits a progressive company who knows its next move. University of Canberra Stromlo Forest Park's (UC Stromlo) naming rights sponsor will have clear branding rights from the main entrance and along Dave McInnes Road (the only road in and out of the park), potential marketing activations, key signage, brand exposure, selected annual venue hire opportunities, sponsor acknowledgement across UC Stromlo digital assets plus a whole lot more!
The naming rights partner will also have the addition of their brand signage being seen by the busy Stromlo Aquatic Leisure Centre traffic who enter through the park’s main entrance, and by all UC Stromlo onsite visitors including venue hire clients such as clubs, schools, and private event organisers.
Naming rights opportunity!
We are currently looking to partner with a suitable values-based organisation and/or individual to undertake UC Stromlo sponsorship naming rights.
Sponsorship business benefits include:
- Significant brand recognition with the UC Stromlo being Canberra’s key sporting and tourist destination.
- Significant brand exposure via signage with more than a 670,000 visitors annually.
- Increased visitation expected onsite, as the site hosts increased community use with Canberra’s increased population growth, and increased mountain cycling growth during/post COVID restrictions.
- The opportunity to attach your brand to a highly visible, widely recognised, institution that is Canberra’s only ‘multi-purpose’ gateway for recreational sport.
- The ability to attach positive attachment to your brand with SFP multi-purpose recreational sporting facility and its communities.
- Access to events to entertain clients, business prospects, reward current/new staff, customers and other stakeholders.
- The ability to deliver on your business objectives including: acquisition of new business, retention of current clients/customers, improved brand recognition, increased brand exposure and the opportunity to leverage a major national and international tourism/visitor market.
- Your sponsorship text material published on the UC Stromlo website
- The opportunity to be mentioned with onsite local and international media coverage
- Your brand mentioned in UC Stromlo marketing material including website, social media, digital screens etc.
- Significant brand exposure to runners, cyclists, equestrians, triathletes, and active families.
- The ability to offer new or innovative partnership opportunities.
- Potential corporate hospitality and marketing activations based on financial contributions, and brand fit.
Expressions of Interest
The UC Stromlo naming rights opportunity is currently open for interested new parties. We are looking for an expression of interest from a partner that:
- values partnership longevity (preferably 10 years plus )
- fits with the general use of the UC Stromlo and its reputation as a premier multi-purpose sporing facility. While expression of interest may be received from companies owning or representing multiple brands, we are seeking the proposed name for the UC Stromlo in order to assess partner compatibility.
- includes the amount of the investment, including taking into account that it will need be expected to meet all costs associated with the production, installation, maintenance and insurance of approved signage. Naming rights partner must be able to provide evidence of its company financial health and the ability to meet current and ongoing naming rights financial commitment.
- UC Stromlo will select partner opportunities based on ‘first come first served’ basis from 2 August to 31 October 2022.
- UC Stromlo welcomes all national and international offers, however it also values and weights local businesses within the selection criteria.
- if interested parties identify other rights that would be worthwhile, UC Stromlo is open to considering any new or innovative opportunities.
For more information and to send an expression of interest, please see our Prospectus or contact: Lisa.Morisset@act.gov.au.